Digital Leadership

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Leaders will need to develop their own vision.

70-80 percent of changes are unsuccessful because of the leaders are driven by fear of loosing the control over the process of change management and leading them to make inappropriate decisions.


Does the digital age require companies to look and behave differently?


In many cases, new digital strategies have also made the transformation of business ecosystems necessary, creating a strong need for collaboration and coordination both within the company and with external constituencies.


As a result, companies are exploring the roles and duties of digital executives, their attitudes and skills, and the key factors that lead to a successful digital transformation.


The digital leader does by propelling digital transformation, advocating the company’s digital efforts to internal and external stakeholders, and guiding management and staff through the change process.


If we do not, we’re lagging behind


Fast access to real customers is readily available through multiple channels, notably social media and smart devices. All of these developments should place the user at the heart of business decisions in a way that leaders have long craved.


Organizations are looking to capitalize on the benefits of a surge of new AI-based software, robotics, workplace connectivity tools, and people data applications, while also mitigating potential downsides and unforeseen effects. These tools and investments can help to redesign work architecture, lift productivity, and enhance people efforts.


Business intelligence = Value


Time-Saving Design Features


The focus in 2019 will be on any UX design features that reduce friction and save time for users.

The trick is to find ways to save time without actually making the user experience worse in the process. For instance, it’s possible to put all instructions for an app’s use on a single page.


Voice-Activated Interfaces


In 2017, Google stated that roughly 20 percent of all mobile searches were done with voice activation.

The next big thing for 2019 will be voice-activated interfaces.

Look at the success of Siri, Alexa, and Google Now and the potential becomes clear with this type of interactive design.


Augmented Reality


The ability to customized real-world imagery isn’t just useful for gaming applications like Pokemon Go.

The example: Mark Zuckerberg is among the industry insiders predicting that all screens will eventually be replaced by lenses for what the Facebook founder describes as “the ultimate AR experience.”



Vast repositories of user data and the advance of artificial intelligence (AI) have created powerful new sources of insights and unlocked the door for new digital leaders.


Digital transformation is here. Is your organization prepared to keep up?


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