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The business value of design

The business value of design

Fast access to real customers is readily available through multiple channels, notably social media and smart devices. All of these developments should place the user at the heart of business decisions in a way that design leaders have long craved.

Time-Saving Design Features

The focus in 2019 will be on any UX design features that reduce friction and save time for users.

The trick is to find ways to save time without actually making the user experience worse in the process. For instance, it’s possible to put all instructions for an app’s use on a single page. However, doing so can quickly overwhelm new users. Here are some more practical ways to help users save time likely to be a crucial part of future design endeavors:

  1. Designing with common user navigation patterns in mind
  2. Context-specific features (only visible when users are only to need them)
    Gentle nudges in the form of pop-up suggestions that can help app users save even more time when performing specific functions
  3. Designing with anticipated user actions in mind
  4. Creating a linear design experience (UX with a specific beginning, middle, and end that allows users to complete one action with each step)

Voice-Activated Interfaces

In 2017, Google stated that roughly 20 percent of all mobile searches were done with voice activation.

The next big thing for 2019 will be voice-activated interfaces.

Look at the success of Siri, Alexa, and Google Now and the potential becomes clear with this type of interactive design. Voice activation boosts the user experience by eliminating the type, which also eliminates another potential source of friction for app users.

This technology is likely to continue to be adopted by designers and embraced by users because it has now reached a point where more than 92 percent accuracy is the norm, not the exception.

Augmented Reality

The ability to customized real-world imagery isn’t just useful for gaming applications like Pokemon Go.

The example: Mark Zuckerberg is among the industry insiders predicting that all screens will eventually be replaced by lenses for what the Facebook founder describes as “the ultimate AR experience.”

Expect innovative app designers to find creative ways to incorporate augmented reality into their products in 2019. There are already plenty of AR-based apps that have successfully found ways to do this.

Outside of the gaming world, AR is being used to do things like let customers see what product would look like in various rooms before making a purchase. With camera and display technology improving, AR will become increasingly appealing to users.

Vast repositories of user data and the advance of artificial intelligence (AI) have created powerful new sources of insights and unlocked the door for new techniques, such as computational design and analytics to value.

Before you start, we help organizations to transform into digital.

  • CLIENT : KITE, STADLER, KÉSZ Holding, ITeam, Infoservice, Modulinfo, SZIE-GTK
  • CAMPAIGN : UX, Process, Organization, Strategy
  • CATEGORY : The business value of design
  • DATE : 2009 - 2018